DALE KING - SPECIALIST DENTAL CONTENT WRITER & STRATEGIC CONTENT PARTNER
FOCUS ON YOUR PATIENTS
Let me focus on your dental content
Clear, credible, human content that helps dentists and dental brands attract and convert more patients in today’s AI-powered search landscape.
I specialise in helping practices use AI safely in their content workflow while keeping personality, accuracy, and patient trust front and centre. No jargon. No templates. Just strategic, patient-first content supported by a content partner who understands how search is changing.
Why work with a specialist dental writer?
about me
You don’t need a full-service SEO agency to get noticed online.
You need content that is accurate, trustworthy and genuinely helpful for patients. Today that means balancing human expertise with the reality that most dental teams now use AI somewhere in their content process.
That’s where I come in.
I’m Dale King, a specialist dental content writer and strategic content partner for dentists, clinics and dental brands. I help you communicate clearly, improve your visibility in Google and AI search and build content that supports your practice’s growth without relying on guesswork.
Most dentists know exactly how they help patients. They just do not always have the time or the words to express it clearly online. And with AI tools becoming part of day to day practice marketing, it is easier than ever for content to sound generic, inaccurate or untrustworthy.
I fix that.
I take the technical treatment information, the clinical truth, and your brand voice and turn it into confident, easy-to-understand content that educates, reassures and converts.
And if your team uses AI, I make sure it is used safely, consistently and with human oversight.
Together, we’ll:
- Identify content gaps that are costing you visibility and enquiries
- Plan and prioritise content around the treatments that matter most.
- Build a safe, practical workflow for AI assisted content creation.
- Create and optimise treatment pages, blogs, guides, Google Business content and social posts.
Ensure everything remains accurate, compliant and human-sounding
With over 15 years’ experience writing for dentists, manufacturers and healthcare companies, I know how to balance compliance, clarity and conversion while helping you navigate today’s AI powered content landscape.
PORTFOLIO
A selection of projects showing how I help dental and medical practices
build visibility, authority, and leads.
CASE STUDIES
Trusted by dentists who want patient-focused content that actually converts
Mint Dental – Anchorage, AK
Rewrote treatment pages, added internal linking, and launched a strategic blog programme. Helped improve local search visibility and patient engagement.
DentalDale.com
Built my own site from scratch, ranking #1 for key dental content terms and generating leads from practices and businesses.
Midwest Institute For Non-Surgical Therapy (Mintstl.com)
Created website content, blogs, and Google Business posts from scratch for a new practice, doubling calls and improving local visibility.
Want to See How I can do the Same
For Your Practice?
TESTIMONIALS
I’ve spent over 15 years providing dental content writing that helps dental professionals turn complex treatments into clear, confident messaging that patients understand and act on. Here’s a selection of what people have said about working together.
SERVICES: WHAT I OFFER
Strategic dental content support for
dental practices and brands
Think of me as your content partner. I help you plan, write and optimise the words that attract and convert patients while guiding your team on how to use AI safely and effectively.
Whether you need a one off project or ongoing support, I focus on the content that matters most to your practice growth.
Website & Treatment Pages
Your website is your digital waiting room. Every treatment page should feel clear, reassuring and clinically accurate. I write patient focused pages that explain your services in plain English and support both traditional and AI powered search visibility.
Best for: practices launching a new website, refreshing outdated copy or rebuilding content created with AI.
Blog Content That Builds Trust
A blog is still one of the strongest visibility tools in dentistry, but only when it answers real patient questions. I create research backed, SEO aligned and AI safe blog content that performs across all major search surfaces.
Best for: ongoing patient education, brand authority and organic growth.
Google Business Profile Posts
A blog is still one of the strongest visibility tools in dentistry, but only when it answers real patient questions. I create research backed, SEO aligned and AI safe blog content that performs across all major search surfaces.
Best for: ongoing patient education, brand authority and organic growth.
Downloadable Guides & Lead Magnets
Patient guides build authority and help convert traffic into enquiries. I plan and write clear, educational resources that your team can use manually or as part of an AI assisted strategy.
Best for: practices looking to generate more quality leads.
Social Content & Campaign Support
Consistency builds trust. I create thoughtful, on brand captions and posts that blend clinical clarity, patient reassurance and a conversational tone. Ideal whether your drafts start as AI outputs or you prefer a purely human process.
Best for: busy practices wanting cohesive, professional social content.
Content Audits & Strategy Sessions
Not sure where to start or what content is holding you back? I offer audits that assess accuracy, tone, compliance, SEO basics and AI risk. From that, we create a practical plan for stronger visibility and safer content creation.
Best for: practices wanting clarity, direction and AI safe workflows.
Ready to Improve Your Content?
If you want content that is accurate, human and trusted by both patients and search systems, I can help. Whether you use AI daily or not at all, we can build a strategy that clears up confusion and strengthens your messaging.
DENTAL CONTENT SERVICES & PRICING
Pick a Plan
Choose the service that best fits your practice’s needs. Whether you want a one-off project or an ongoing monthly partnership, every option is designed to keep your content accurate, patient-focused, and AI-safe.
Monthly Partnership Packages
Ongoing content strategy, creation, and AI-safe oversight. Ideal for practices who want consistent, high-quality content without managing it themselves.
ESSENTIALS - £500 PER MONTH
- 2 blog posts per month
- 4 social media or Google Business posts per month
- Monthly strategy check-in
- AI content guidance
Perfect for: Practices starting to create content, experimenting with AI, or refreshing existing copy.
GROWTH - £1,000 PER MONTH
- 4 blog posts per month
- 8 social media or Google Business posts per month
- 1 downloadable lead magnet or guide per quarter
- Quarterly content & AI workflow review
Perfect for: Practices actively marketing and wanting structured guidance and oversight.
COMPLETE - £2,000 PER MONTH
- 8 blog posts per month
- 12 social media or Google Business posts
- 1 monthly newsletter
- 2 downloadable patient guides per quarter
- Monthly strategy check-ins + quarterly AI safety audit
- On-demand editing & AI content review
Perfect for: Practices who want a hands-off, fully managed content ecosystem with ongoing oversight.
One-Off / Specialist Services
For practices who don’t need a monthly package, or want specific projects handled individually.
Strategy + Standards
£500
- 3–6 month content plan tailored to your treatments
- Tone of voice rules for your practice
- Safe AI workflow & prompt templates
- Compliance review process
Perfect for practices wanting clarity, consistency, and safe AI use.
Editing / Review Package
£75 per page/post
- Clinical accuracy
- GDC-compliant language
- Tone consistency
- Readability & structure
- SEO basics
Perfect for internal or AI-generated drafts needing review.
Full Content Creation
£80–£100 per blog/treatment page
£60 per social media post
£400–£500 per guide/newsletter
- Blogs
- Treatment pages
- Newsletters
- Social posts
- Lead magnets
Human-led dental content enhanced by AI.
Audit + Makeover
£750
- Website/blog audit
- Rewrite for clarity & accuracy
- Remove outdated or risky claims
- Add SEO improvements
- Structure & readability updates
Perfect for refreshing older content or early AI drafts.
FREQUENTLY ASKED QUESTIONS
How Strategic Dental Content Can Help Your Practice
You might still be wondering how strategic dental content fits into your marketing or whether it’s really worth the effort. These quick answers should help clear things up.
Why should I hire a dental content writer instead of a full-service agency?
Full-service agencies often offer broad marketing packages, but they rarely understand the realities of dentistry or what patients actually need to hear. As a specialist dental content writer, I focus purely on helping you communicate your expertise clearly and empathetically by creating content that builds trust, attracts new patients, and strengthens your reputation online.
What can a specialist dental content writer do for my practice?
I focus on creating tailored, patient-focused content centred around your target audience. These range from treatment pages and blogs to guides, social media, and Google posts that explain your services in a way patients understand. This helps your practice attract more patients, fill content gaps, and build trust, without adding to your already busy schedule.
What services don’t you offer (and why)?
I focus purely on what I do best, creating clear, patient-focused dental content that helps your practice attract and convert the right patients.
That means I don’t handle:
- Paid advertising (Google Ads, Facebook Ads, etc.)
- Technical SEO (sitemaps, schema markups, mobile responsiveness, Core web vitals, etc)
- Backlink campaigns
- Website design or development
Instead, I provide SEO-informed writing that naturally supports your visibility online. Every blog, treatment page, and update is structured to build authority and attract organic backlinks. I can also collaborate with your existing marketing or design team to make sure your content fits seamlessly within your wider strategy.
How does patient-focused content solve my practice’s problems?
Many practices struggle not because of their dentistry, but because patients don’t fully understand treatments or options. Clear, engaging content helps patients make confident decisions, encourages bookings, and positions your practice as trustworthy and approachable.
Do I need to handle SEO or AI search myself?
No. As a specialist dental content writer I create content that works for both patients search engines and AI-powered search tools. This ensures your pages, blogs, and guides are discoverable online, without requiring you to become an SEO expert.
Can content really help bring in new patients?
Absolutely. By filling content gaps and explaining treatments clearly, your website and online profiles become more visible, informative, and engaging. Prospective patients can then find you, understand what you offer, and take action.
What types of content will make the biggest impact?
Focus on treatment pages, dental blogs, downloadable treatment guides, Google posts, and social media updates. Each piece is crafted to educate patients, address common questions, and encourage bookings, all while supporting AI-powered search visibility.
BLOG/INSIGHTS
From treatment explainers to patient education, clear communication is the foundation of trust. In the Dental Dale Insights blog, I share practical advice, examples, and tips on creating patient-focused dental content, dental blogs, and also explain complex dental topics in ways patients understand — all while staying visible in AI-powered search.
Take a look at the latest insights and see how dental blogs can help your practice attract, educate, and reassure more patients.
Take a look at the latest insights and see how clear, patient-focused communication can help your practice attract, educate, and reassure more patients.
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Ready To Get Your Dental Content
Working Harder?
You don’t need another agency promising overnight SEO success. You need dental content that works in today’s search landscape — content that patients trust, Google values, and AI-powered tools can easily understand and share.
If your current content isn’t getting the results you expected — or if you simply don’t have time to keep up — I can help.
As a specialist dental content writer and content strategist, I’ll help you:
✅ Identify the content gaps holding your practice back
✅ Create clear, patient-focused content designed for both people and AI search
✅ Build treatment pages, blogs, and guides that genuinely convert
Whether you’re ready for a one-off project or ongoing support, it all starts with a conversation.
CONTACT ME TODAY BY FILLING OUT THE FORM BELOW
Drop me a line
Feel free to contact me with any questions you have about my services and I'll get back to you as soon as possible.
Trusted by dental practices, manufacturers, and dental healthcare brands worldwide.
15 years’ experience. 1000+
projects. One clear goal — to help your content convert in a
changing search world.
Contact Me
- +34 605 45 73 42
- hello@dentaldale.com
- Jaen, Spain